A qualification framework: Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, and Champion. It is used to determine whether a deal is real.
How MEDDIC is used in sales
In a real sales workflow, a qualification framework: Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, and Champion. It is used to determine whether a deal is real. Naming MEDDIC (or MEDDPICC) signals sales process maturity to hiring managers. This helps a hiring manager understand how the term connects to the work you performed.
Frequently asked questions
Is MEDDIC the same as MEDDPICC?
MEDDPICC is an extended version of MEDDIC that adds "Paper Process" and "Competition" as additional qualification criteria. Many enterprise sales teams use the two terms interchangeably or have adopted MEDDPICC as the more complete framework.
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